Decoding the pulse of French Entertainment

Dig into the cinematic time machine, and you'll find France hogging the spotlight as the birthplace of the first-ever commercial movie screening. Picture this: 1895, Grand Cafe in Paris, and the Lumière brothers, Auguste and Louis, pulling off the ultimate showstopper with their game-changing invention—the Cinematographe. The ripple effect? It birthed terms we toss around in the movie biz today!

But let's fast forward to our modern playground of entertainment brands in France. Hold on to your popcorn because here's a jaw-dropper: kids up to 14 can rattle off a whopping 142 different brands! Talk about brand wizards in the making.

Now, the market's got some age tricks up its sleeve—catering to both kiddos and the not-so-kiddos. But, hey, there's a plot twist:

• Favorite brands tend to concentrate to the top ones over the year, leaving less room for the smaller properties,
• That concentration is also accelerated by the growth among the girls. The below graph shows that some of the properties, lead by Harry Potter ( 3.8 pts of percentages among girls only) moved from a ‘neutral’ gender position to a more ‘girlish’ one.

In addition to that particular trend (concentration through gender-orientated push), some of the categories within Entertainment are clearly winners:

In the blockbuster category of books, Harry Potter's the OG wizard ( 2.4 pts of percentages among both boys