Author: Marinette Dalbard

In a rapidly evolving global landscape, anticipating the future is essential for success in the licensing market. BrandTrends Group unveils the 8 key trends that will shape the industry in 2025, providing vital insights for ...

Recently, brandtrends.ai participated in a pivotal conference dedicated to shaping the future of the toy market. Drawing from the insights and discussions shared during the event, this article summarizes the most significant learnings and explores ...

In the fast-evolving world of market research, delivering timely, accurate, and actionable insights is critical to staying ahead. At BrandTrends.ai, we have always prioritized data quality and relevance, and our latest innovation—Smart Interview—takes this mission ...

As industries continue to shift towards digital solutions, BrandTrends.ai is at the forefront of innovation with the introduction of our Interactive Online Dashboards. These dashboards are designed to provide the same depth of insight as ...

At BrandTrends, we specialize in evaluating brands and tracking their appeal for licensing opportunities. To do this effectively, we measure brand performance using a set of key performance indicators (KPIs). This article details how to ...

In today's entertainment landscape, digital platforms reign supreme, captivating audiences of all ages. As children increasingly engage with screens of various sizes, including TVs, smartphones, tablets, and e-readers, distinct usage patterns emerge, reshaping entertainment consumption ...
BrandTrends Group and Markettcom - Brand Licensing Agency, in collaboration with EurAsia Gulf, recently orchestrated a groundbreaking event that left attendees buzzing with inspiration and insight. On February 27, 2024, Licensing Horizons took center stage ...
kidults
"Kidults" is a portmanteau of the words "kid" and "adults," and it refers to individuals who are adults in terms of age but still maintain a strong interest in and engagement with various aspects of ...
In the dynamic landscape of children’s brand preferences, understanding the spontaneous choices of the 0 to 14 age group holds immense significance. This article delves into the latest trends, revealing the top-ranking brands globally and ...
Barbie-Girl-Ice
In the ever-evolving landscape of global entertainment and brand culture, one phenomenon has stood out prominently: the success of "Barbie: The Movie." This cinematic venture has not only achieved remarkable success worldwide but has also ...
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