Author: Marinette Dalbard

In today's entertainment landscape, digital platforms reign supreme, captivating audiences of all ages. As children increasingly engage with screens of various sizes, including TVs, smartphones, tablets, and e-readers, distinct usage patterns emerge, reshaping entertainment consumption ...
BrandTrends Group and Markettcom - Brand Licensing Agency, in collaboration with EurAsia Gulf, recently orchestrated a groundbreaking event that left attendees buzzing with inspiration and insight. On February 27, 2024, Licensing Horizons took center stage ...
kidults
"Kidults" is a portmanteau of the words "kid" and "adults," and it refers to individuals who are adults in terms of age but still maintain a strong interest in and engagement with various aspects of ...
In the dynamic landscape of children’s brand preferences, understanding the spontaneous choices of the 0 to 14 age group holds immense significance. This article delves into the latest trends, revealing the top-ranking brands globally and ...
Barbie-Girl-Ice
In the ever-evolving landscape of global entertainment and brand culture, one phenomenon has stood out prominently: the success of "Barbie: The Movie." This cinematic venture has not only achieved remarkable success worldwide but has also ...

The primary purpose of ChatGPT, blockchain, the metaverse, artificial intelligence (AI) and virtual reality (VR) is to streamline development and business processes, reduce costs, create more personalized content and transform human connection on a global ...

a family of three, mon, dad and a child, in a fileld
Another way to look at the impact of the diversity of video-content on brand awareness ...
a man holding a mini slot-machine in his hand
The Nuremberg Toy Fair of 2023 took place during the first week of February, and The BrandTrends Group took part! In case you were unable to participate, let us fill you in on what went ...
2 women with a VR headset on their head
The Nuremberg Toy Fair of 2023 took place during the first week of February, and The BrandTrends Group took part! In case you were unable to participate, let us fill you in on what went ...
7 steps to predict the best licesnnce for you
Our CEO shared his expertise about the key steps to cover for predicting the best license for your company. ...
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