Author: Philippe Guinaudeau

developed to interface directly with marketing professionals

Discover how AI is transforming the marketing landscape, offering unprecedented efficiency and new strategic capabilities, with insights from Philippe Guinaudeau, CEO of BrandTrends Group In today’s rapidly evolving market landscape, the adoption of artificial intelligence ...

BrandTrends Group, shared vital insights into the unique characteristics and emerging opportunities within the Brazilian licensing market for children’s entertainment brands. Amidst increasing market fragmentation and the rise of digital media platforms, BrandTrends Group offers ...

BrandTrends Group, shared vital insights into the unique characteristics and emerging opportunities within the Mexican licensing market for children’s entertainment brands. Amidst increasing market fragmentation and the rise of digital media platforms, BrandTrends Group offers ...

BrandTrends Group, shared vital insights into the unique characteristics and emerging opportunities within the Inidian licensing market for children’s entertainment brands. Amidst increasing market fragmentation and the rise of digital media platforms, BrandTrends Group offers ...

BrandTrends Group, shared vital insights into the unique characteristics and emerging opportunities within the Argentine licensing market for children’s entertainment brands. Amidst increasing market fragmentation and the rise of digital media platforms, BrandTrends Group offers ...

Charting the growth and dynamics of Entertainment brands of the Italian market Dive into the historical tapestry of Italy, where the world’s oldest university proudly stands. Established in 1088, the University of Bologna predates even ...

Decoding the pulse of French Entertainment Dig into the cinematic time machine, and you’ll find France hogging the spotlight as the birthplace of the first-ever commercial movie screening. Picture this: 1895, Grand Cafe in Paris, ...

Human and Artificial Intelligence

By Philippe Guinaudeau, CEO In the dynamic landscape of marketing and brand management, staying ahead of the curve is not just an advantage; it’s a necessity. One area where this rings especially true is in ...

a man's hands on a computer
The recent BrandTrends survey, conducted in over 42 countries, shows that the distribution and content paradigms have shifted again in favor of the broadcasters. ...
a lot of items that have sale labels on them
Consumer’s interest to purchase a product always depends on the willingness to buy and the actual need for such a product at the time (and the money to pay for it, of course). The Entertainment ...
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