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At the crossroads of culture, tech, and consumer values, What do a superhero reboot, a Korean drama, and a Japanese …
In the vibrant world of licensing, it’s easy to get dazzled by the power of entertainment franchises and …
Explore the China licensing market trends. Learn how domestic brands like Ne Zha 2 are challenging global giants like …
Discover unique trends in the Italy licensing market. Learn why fashion brands like Gucci and Armani historically beat …
Explore the France licensing market. See how gender inclusivity drives growth, which brands (Disney, Marvel, Netflix) …
We’re excited to introduce the Augmented Data Programme—a transformative leap in research methodology that …
Discover new tools and enhanced features designed to deliver sharper, real-time insights—at no extra cost …
Recently, brandtrends.ai participated in a pivotal conference dedicated to shaping the future of the toy market. …
In the fast-evolving world of market research, delivering timely, accurate, and actionable insights is critical to …
As industries continue to shift towards digital solutions, BrandTrends.ai is at the forefront of innovation with the …
At BrandTrends, we specialize in evaluating brands and tracking their appeal for licensing opportunities. To do this …
Discover how AI is transforming the marketing landscape, offering unprecedented efficiency and new strategic …
BrandTrends Group, shared vital insights into the unique characteristics and emerging opportunities within the …
BrandTrends Group, shared vital insights into the unique characteristics and emerging opportunities within the Inidian …
BrandTrends Group, shared vital insights into the unique characteristics and emerging opportunities within the Mexican …
Charting the growth and dynamics of Entertainment brands of the Italian market Dive into the historical tapestry …
Decoding the pulse of French Entertainment Dig into the cinematic time machine, and you'll find France hogging …
In today's entertainment landscape, digital platforms reign supreme, captivating audiences of all ages. As children …
BrandTrends Group and Markettcom - Brand Licensing Agency, in collaboration with EurAsia Gulf, recently orchestrated a …
Marvel, a perennial favorite, secures the top spot, with Disney and LEGO closely following. These brands transcend …
Barbie: A Tale of Triumph and Tribulation in the French Market In the ever-evolving landscape of global entertainment …
By Philippe Guinaudeau, Marinette Dalbard and Julien Guillot Another way to look at the impact of the diversity …
Updated: Jun 22 By Philippe Guinaudeau, CEO The recent BrandTrends survey, conducted in over 42 …
Updated: May 6 The Nuremberg Toy Fair of 2023 took place during the first week of February, and The …
Updated: Jan 25 By Philippe Guinaudeau, CEO Consumer’s interest to purchase a product always depends …
Updated: Jan 25 By Philippe Guinaudeau, CEO The most well-known brands, the most favorites brands, the …
Updated: Aug 24, 2022 By Philippe Guinaudeau, CEO From brand awareness to brand engagement: the …
Updated: Jun 22 By Philippe Guinaudeau, CEO From brand awareness to brand engagement: the necessary …
Updated: Aug 24, 2022 By Philippe Guinaudeau, CEO You work as a product manager for a sizable consumer …
Our CEO shared his expertise about the key steps to cover for predicting the best license for your company. From …
Updated: May 4 On the 2nd of November 2022, BrandTrends CEO Philippe Guinaudeau took part in the ‘7 Steps to …
Updated: May 4 Piaget’s Theory of Cognitive Development What does Piaget’s Theory of Cognitive …
Updated: Aug 24, 2022 By Philippe Guinaudeau, CEO The question is straightforward. Nonetheless, the …
Updated: May 4 Sales is the lifeline of any business structure; therefore, it is crucial for a company to …
Updated: May 4 To say that marketing has evolved greatly over time is an understatement, and there are …
Updated: Jun 22 By Marinette Dalbard, Client Servicing Director BrandTrends shares the top 10 most …
Updated: Jun 22 BrandTrends measurement covers individuals from 0 to 65 years old. This offers the opportunity …
A license in the fashion industry provides the needed access to the selling of products without the proper transfer of …
Updated: May 4 Discover the most popular brands around the globe with our Q4 2022 results Recent …
Updated: May 6 By Philippe Guinaudeau, CEO Photo by Qichen Xie, The BrandTrends Group Unpacking the …
BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 India is the second most populous …
Updated: Jun 22 BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article …
Updated: Jun 22 The licensing market for children aged 0 to 14 is a dynamic industry that constantly evolves …
Updated: May 29, 2022 By Philippe Guinaudeau, CEO Needless to say, the lockdown has sent reverberations …
By Marinette Dalbard, Client Servicing Director Do you want to know why some products are popular with both …
At BrandTrends, we’re focused on understanding the key trends on Ips, but not only. This is why we regularly …
Updated: May 24, 2022 March 28, 2022 BrandTrends reports include different indicators, all defined to …
Updated: May 24, 2022 May 05, 2022 By Marinette Dalbard, Client Servicing Director Changes in …
Updated: May 24, 2022 May 05, 2022 By Marinette Dalbard, Client Servicing Director The recent …
Updated: May 24, 2022 By Marinette Dalbard, Client Servicing Director BrandTrends demonstrates how to …
By Marinette Dalbard, Client Servicing Director We've already discussed how the pandemic has pushed everyone, …
Updated: Jan 25 By Marinette Dalbard, Client Servicing Director The BrandTrends purchase funnel …
Updated: Aug 10, 2022 By Philippe Guinaudeau, CEO There is no need to mention the Barbie brand. It's a …
Updated: Aug 10, 2022 By Marinette Dalbard, Client Servicing Director Mickey Mouse is one of the most …
Updated: Jan 25 By Marinette Dalbard, Client Servicing Director Social media use among adults and …
Updated: Jan 25 ....but an unexplored field of opportunities and growth Some would consider the …
BrandTrends can help in selecting a suitable social influencer for your brand. One of the fastest-growing forms …
This is not when it gets dark out, and people suddenly change directions, that you turn off the lights of the …
By Marinette Dalbard, Client Servicing Director The most recent ranking of the most well-known brands worldwide …
Updated: Aug 24, 2022 By Marinette Dalbart, Client Servicing Director Based on the most popular brands …
BrandTrends have identified how lockdown and post-lockdown periods have seen a switch in media consumption, generating …
The Brand & Licensing Innovation Summit hosted by Global Licence took place in NYC on November 8th and 9th. It was …
Updated: May 4 By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the …
Updated: May 4 By Philippe Guinaudeau, CEO An article based on the presentation given at the January 26 …
Updated: May 6 By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the …
Exploring the Success of LEGO and Mickey Mouse to Drive Growth and Relevance BrandTrends has released its first …
By Philippe Guinaudeau, CEO The power of licensing to kids' products In the highly competitive world of …
