Category: Expert Insights

kidults
"Kidults" is a portmanteau of the words "kid" and "adults," and it refers to individuals who are adults in terms of age but still maintain a strong interest in and engagement with various aspects of ...
In the dynamic landscape of children’s brand preferences, understanding the spontaneous choices of the 0 to 14 age group holds immense significance. This article delves into the latest trends, revealing the top-ranking brands globally and ...
Human and Artificial Intelligence

By Philippe Guinaudeau, CEO In the dynamic landscape of marketing and brand management, staying ahead of the curve is not just an advantage; it’s a necessity. One area where this rings especially true is in ...

a lot of items that have sale labels on them
Consumer’s interest to purchase a product always depends on the willingness to buy and the actual need for such a product at the time (and the money to pay for it, of course). The Entertainment ...
a black and white photo of a part of a city
Needless to say, the lockdown has sent reverberations through society which have percolated into our consumer behaviors and greatly influenced the way we interact with brands and businesses worldwide. The primary driving force behind this ...
a group of people including: 2 mean 2 women and 2 children
Do you want to know why some products are popular with both children and adults? BrandTrends looked into how to increase cross-generational appeal and popularity... ...
2 children with an American flag and an inscription: "The American Kid Consumer"
At BrandTrends, we’re focused on understanding the key trends on Ips, but not only. This is why we regularly conduct research on kids and families usages and attitudes. The last one is the Kid Consumer ...
a little girl with her mom making a heart by uniting their hands
BrandTrends reports include different indicators, all defined to help you measuring, monitoring and improving brand performances. ...
a small girl dancing
Changes in children's entertainment consumption over the last two years have benefited businesses with a broad catalog of material, according to BrandTrends global measurement. Children aged 0 to 14 have consumed more, but not in ...
a man standing in from of a computer
The recent BrandTrends survey, conducted over 42 countries including Germany, found some interesting findings, especially in terms of how key licenses are being offered to young girls – and where many prominent brands are missing ...
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