By Philippe Guinaudeau In a remarkable display of national pride, China’s animated film Ne Zha 2 has shattered global box office records, earning over RMB 12.4 billion (approximately $1.7 billion) in just a month. This ...
Exploring the unique trends, competitive dynamics, and growth opportunities in Italy’s licensing sector By Philippe Guinaudeau Italy is known for its rich history, stunning landscapes, and world-renowned cuisine. But here’s a surprising fact—unlike in most ...
How inclusivity and evolving consumer trends are now reshaping the industry By Philippe Guinaudeau France is full of surprises. While most people associate the country with fine wine, fashion, and the Eiffel Tower, its role ...
In a rapidly evolving global landscape, anticipating the future is essential for success in the licensing market. BrandTrends Group unveils the 8 key trends that will shape the industry in 2025, providing vital insights for ...
By Philippe Guinaudeau, CEO In the dynamic landscape of marketing and brand management, staying ahead of the curve is not just an advantage; it’s a necessity. One area where this rings especially true is in ...
Subscribe to our newsletter so you don't miss anything important