Category: Latest

Gen Z is redefining Entertainment — Are brands listening?

Gen Z is redefining what it means to connect with entertainment brands—and the licensing industry must evolve to keep up. Backed by BrandTrends’ global data, this article uncovers key gender disparities, content consumption patterns, and ...
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The 15 trends redefining Licensing today

By Philippe Guinaudeau & Michela Lioni It’s hard to deny: our world has been flipped upside down over the last few years. From global pandemics to geopolitical upheaval and digital revolutions, everything about how we ...

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Racing ahead: The competitive and expanding world of Licensing in China

As China's domestic animation and gaming industries rise, global brands like LEGO and Disney face strong competition from homegrown favorites such as Ne Zha, Boonie Bears, and Honor of Kings. The market is dynamic, gender-inclusive, ...
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The Licensing Market in Italy: A Competitive and Evolving Landscape

Italy’s licensing landscape stands apart from the rest of Europe—where fashion-forward parents often favor Gucci over Paw Patrol, and inclusivity is reshaping brand engagement. According to BrandTrends Group's latest insights, Italian children now recognize over ...
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France’s licensing market: A land of opportunity for global and local brands

How inclusivity and evolving consumer trends are now reshaping the industry By Philippe Guinaudeau France is full of surprises. While most people associate the country with fine wine, fashion, and the Eiffel Tower, its role ...

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brandtrens.ai improves market research

Elevating Your Insights in 2024 with BrandTrends’ Latest Market Research Innovations

Discover new tools and enhanced features designed to deliver sharper, real-time insights—at no extra cost We’re thrilled to announce the latest enhancements to BrandTrends Group’s market research services in 2024, developed to provide you with ...

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Inside Pop Mart: How blind box toys are becoming a global phenomenon

If you've never heard of Pop Mart, it's time to get familiar with this Chinese lifestyle brand that has taken the world by storm in recent years. From its unique and innovative approach to design ...
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Not an easy task for new comers to go through the clutter of the entertainment Indian market

India is the second most populous country in the world with a population of over 1.3 billion people and has 22 officially recognized languages. India has also a rich cultural heritage, with influences from its ...
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Latin America: stable market combining different realities

Latin America is a region with a rich cultural heritage, significant economic power, political importance, and environmental concerns. Its impact on the world is felt in various ways, and the region's future is closely linked ...
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