Category: Methodology

The primary purpose of ChatGPT, blockchain, the metaverse, artificial intelligence (AI) and virtual reality (VR) is to streamline development and business processes, reduce costs, create more personalized content and transform human connection on a global ...

a lot of items that have sale labels on them
Consumer’s interest to purchase a product always depends on the willingness to buy and the actual need for such a product at the time (and the money to pay for it, of course). The Entertainment ...
9 cans with "Pineapple chunks" and "Artichoke hearts"
The most well-known brands, the most favorites brands, the most desired brands ... All of these rankings are crucial for finding the most effective brands for driving penetration within a target audience. If a brand ...
many containers with paint
How to create customer engagement? You can't start designing or implementing a brand or a customer engagement strategy until you understand who your customers are and how they interact with your brand. ...
many wardrobes and one open
Every brand has the opportunity to implement engagement strategies that will benefit their current and prospective customer bases. An effective engagement strategy can prove critical to helping brands connect with customers in better ways that ...
a hand and a wardrobe full of cillinders on which there is an inscription: "Lasting Love"
Customers are getting more aware and attentive about what they buy and where they purchase it, which is now common knowledge. It's a fiercely competitive world out there, so breaking through to be noticed is ...
a woman in a supermarket with
You work as a product manager for a sizable consumer goods company, and you have been given the challenging duty of forecasting how well your items will perform over the forthcoming holiday season. The stakes ...
7 steps to predict the best licesnnce for you
Our CEO shared his expertise about the key steps to cover for predicting the best license for your company. ...
Phases of consumer journey inphographic
On the 2nd of November 2022, BrandTrends CEO Philippe Guinaudeau took part in the ‘7 Steps to Find the Best License’ webinar hosted by License Global. Participants were given access to fundamental insights as well ...
a child in a school writing in a copybook
Piaget’s Theory of Cognitive Development. What does Piaget’s Theory of Cognitive Development Suggest? ...
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