Category: Methodology

How Smart Interview Enhances BrandTrends.ai’s Market Research Results

In the fast-evolving world of market research, delivering timely, accurate, and actionable insights is critical to staying ahead. At BrandTrends.ai, we have always prioritized data quality and relevance, and our latest innovation—Smart Interview—takes this mission ...

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Transforming Data Accessibility with Interactive Online Dashboards

As industries continue to shift towards digital solutions, BrandTrends.ai is at the forefront of innovation with the introduction of our Interactive Online Dashboards. These dashboards are designed to provide the same depth of insight as ...

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Unlocking Brand Potential: The Four Key Indicators for Licensing Success

At BrandTrends, we specialize in evaluating brands and tracking their appeal for licensing opportunities. To do this effectively, we measure brand performance using a set of key performance indicators (KPIs). This article details how to ...

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LicenseSelector, The Next Chapter in the Licensing Industry

The primary purpose of ChatGPT, blockchain, the metaverse, artificial intelligence (AI) and virtual reality (VR) is to streamline development and business processes, reduce costs, create more personalized content and transform human connection on a global ...

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a lot of items that have sale labels on them

What Does the Consumer Demand Gap Mean for You?

Consumer’s interest to purchase a product always depends on the willingness to buy and the actual need for such a product at the time (and the money to pay for it, of course). The Entertainment ...
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9 cans with "Pineapple chunks" and "Artichoke hearts"

Pinpoint the best Entertainment licenses for Food packaging

The most well-known brands, the most favorites brands, the most desired brands ... All of these rankings are crucial for finding the most effective brands for driving penetration within a target audience. If a brand ...
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Part 3 – From brand awareness to brand engagement: the necessary steps

How to create customer engagement? You can't start designing or implementing a brand or a customer engagement strategy until you understand who your customers are and how they interact with your brand. ...
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Part 2 – From brand awareness to brand engagement: the necessary steps

Every brand has the opportunity to implement engagement strategies that will benefit their current and prospective customer bases. An effective engagement strategy can prove critical to helping brands connect with customers in better ways that ...
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a hand and a wardrobe full of cillinders on which there is an inscription: "Lasting Love"

Part 1 – From brand awareness to brand engagement: the necessary steps

Customers are getting more aware and attentive about what they buy and where they purchase it, which is now common knowledge. It's a fiercely competitive world out there, so breaking through to be noticed is ...
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Predicting sales of the consumer products using entertainment licensing

You work as a product manager for a sizable consumer goods company, and you have been given the challenging duty of forecasting how well your items will perform over the forthcoming holiday season. The stakes ...
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