Category: Opinion

Human and Artificial Intelligence

By Philippe Guinaudeau, CEO In the dynamic landscape of marketing and brand management, staying ahead of the curve is not just an advantage; it’s a necessity. One area where this rings especially true is in ...

a man watching a blank TV screen
The question is straightforward. Nonetheless, the response is out of proportion.What is your favorite brand of entertainment? We're talking about the names you've probably heard on TV when we say "Entertainment brand." Isn't it a ...
a computer
Sales is the lifeline of any business structure; therefore, it is crucial for a company to carry out regular sales forecasting. ...
a child, his father and the grandad
To say that marketing has evolved greatly over time is an understatement, and there are numerous factors that play a role. First, it is crucial to know what causes general changes in marketing. ...
a woman with a shopping bag
A license in the fashion industry provides the needed access to the selling of products without the proper transfer of ownership. This process allows the fashion brand to grow. The article is related to the ...
a mother and a son holding a newspaper in a city
This is not when it gets dark out, and people suddenly change directions, that you turn off the lights of the car. ...
a group of friend in a city
The Brand & Licensing Innovation Summit hosted by Global Licence took place in NYC on November 8th and 9th. It was focused on how licensing can forecast upcoming licensing trends and its future. BrandTrends was part ...
4 people trying VR headset
Always keen to learn more and share our expertise with our clients, BrandTrends has captured the key insights developed along the 2 days of the Brand & Licensing Innovation Summit in NYC. ...