Discover new tools and enhanced features designed to deliver sharper, real-time insights—at no extra cost

We’re thrilled to announce the latest enhancements to BrandTrends Group’s market research services in 2024, developed to provide you with deeper insights, more timely data, and added strategic value—all at no additional cost. With these improvements, we’re committed to helping you stay agile and ahead in a rapidly evolving market landscape.

Key Enhancements Launched for You

• LicenseSelector: Our new AI-powered LicenseSelector tool offers more precise, targeted insights by filtering results that align closely with your specific goals.
• Interactive Dashboards Powered by Power BI: Explore insights like never before with Power BI dashboards. With data from 1.2 million respondents over eight years, you can now visualize and examine trends dynamically and interactively.
• SmartInterview – AI-Powered Interview Platform: Integrated into our Brand Tracker, SmartInterview captures conversational insights through speech-to-text technology and real-time follow-up questions, emulating the depth of in-person interviews in an efficient digital format.
• Renewed Kid Consumer Tracker: Now featuring five years of data, our Kid Consumer tracker provides a comprehensive view of evolving trends among young audiences.
• Focused Research on Trending Topics: Our latest research delves into high-growth areas like The Power of Licensing and the Kidult Market, giving you timely insights into these critical segments.

Upcoming Enhancements to Look Forward To

• Augmented Data Program: Soon, we’ll integrate multiple data sources, creating a more nuanced, comprehensive view of the market.
• AI-Powered Open-Ended Response Editing: Our upcoming AI tool will enhance open-ended responses, streamlining your ability to interpret and act on textual feedback.
• Expanded Access to Kid Consumer Data: Soon, Kid Consumer insights will be accessible directly from our interactive dashboards, offering seamless, on-demand access to youth market trends.
• Weekly Data Collection: Transitioning from quarterly to weekly data collection, we’re moving to a 52-week data cycle for real-time trend tracking, enabling faster, more responsive decision-making.

Our commitment is to equip you with the most innovative tools available, offering exceptional value without additional budgetary demands. We’d love to show you how these advancements can support and elevate your strategic objectives.