In the past, Virtual reality was most often associated with Gaming. However, nowadays it is playing an essential role in the World of Marketing to transform consumer experience in new and profound ways.
In the midst of all the excitement and hype, it is not clear how exactly Virtual reality impacts the consumers and the brands. According to a study, Virtual Reality not only increases purchase intentions but also builds a positive brand attitude. It is because VR creates more fluent mental imagery about the overall retail space, which is crucial for building brand representations.
For instance, IKEA using Augmented Reality to move furniture into physical living rooms, to using Virtual Reality to organize brand experiences in the metaverse, the possibilities for these technologies are enormous. Utilizing VR to explore the retail space positively impacted the brand image.
Advertisers have started recognizing the potential of immersive experiences for their audience. A company can use VR to connect with customers on deeper levels.
VR enhances advertising experiences and reduces the barriers companies face when persuading potential customers to use their products and services. VR not only helps customers in seeing the products in real size and scale but can also offer customer service opportunities. For example, receiving training on the products and providing feedback. Moreover, it allows buyers to visualize the actual product and save significant shipping costs and expensive demo equipment.
VR is a great and emerging opportunity that not only benefits brands but also consumers. It easy for consumers to shop online, browse virtual stores and make purchases. Customers can also get real-time help from the comfort of their homes. The shopping experience is global, which means a person can shop from anywhere in the world without any hassle. The shopping experience has been simplified, making it more efficient and easier. VR allows customers to explore new products more easily, as they are more likely to want to try them out for themselves. This plugin provides users with a realistic level of experience related to nature.
Marketers can create evocative, frightening and even emotional VR campaigns to showcase their products in new ways. The North Face has launched an immersive VR experience of rural Nepal to help customers identify their brand identity. Successful marketing campaigns are designed to evoke certain human emotions in the target audience. VR allows users to try out, test and play with products in virtual simulations.
Alibaba famously created a virtual product test shopping experience that allows shoppers to try out products before making a purchase decision and saw a dramatic increase in sales.
It is important to note that in order to take advantage of VR, brands must utilize VR in the most effective and efficient way. In the examples given above, it is evident how each brand utilized VR in a unique way to target their audience.
We at BrandTrends can help you with that. We have gathered data from all around the world and have a deep understanding of the current industry trends. We can help you in creating your presence in the fascinating World of Virtual Reality.
