Decoding global market
Reasearch trends, Driving your success

Immerse yourself in data-rich insights that empower you to make informed business decisions, with a special focus on children & families market research with BrandTrends.

Knowledge is power

At BrandTrends, we are more than a market research firm. We are your window into the ever-evolving consumer landscape, encompassing 50+ countries and a diverse range of sectors. We specialize in children & families market research, data analytics, and market intelligence.

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Meet Philippe Guinaudeau

The Man Behind the Insights

Philippe Guinaudeau is a global analytical mastermind with over 31 years of experience in marketing and analysis. With a global footprint extending to 53 markets and a keen understanding of durable goods markets, retail landscapes, consumer behavior, and brand line architecture, Philippe provides expert insights that shape business strategies. Join him as he shares his profound knowledge and unique global perspectives.

Discover how to identify the next best license(s) for your products

Licensing is crucial in the world of business, of the field you operate in. Consider some of the most well-known entertainment brands and characters in the world. You may recognize them simply by looking at their emblem, not by their names. It significantly improves how well your products sell! Selecting the best license for you might occasionallLicensing is crucial in the world of business, of the field you operate in. Consider some of the most well-known entertainment brands and characters in the world. You may recognize them simply by looking at their emblem, not by their names. It significantly improves how well your products sell! Selecting the best license for you might occasionally be a challenge. Consider the fads, trends, and phases that consumers, even the youngest ones, go through. That is what makes the world of entertainment brands so intriguing and exciting for licensing... ​Join Global Licensing and Philippe Guinaudeau, CEO of The BrandTrends Group, for an in-depth look at the 7 steps to predict the best license for you. ​We'll examine recently discovered insights from BrandTrends' ground-breaking research in more than 40 countries. Learn the best way to choose the right license for you, and discover the answers to questions regarding the changing preferences of consumers, so that you may receive the finest options for your marketing strategies for 2023y be a challenge. Consider the fads, trends, and phases that consumers, even the youngest ones, go through. That is what makes the world of entertainment brands so intriguing and exciting for licensing...Selecting the best license for you might occasionally be a challenge. Consider the fads, trends, and phases that consumers, even the youngest ones, go through. That is what makes the world of entertainment brands so intriguing and exciting for licensing...

Tailored to Your Needs

Our centralized multi-client studies are designed to provide versatile, cost-effective market research solutions. Whether it’s tracking brand performance with BrandTrends Suite or understanding the youth market with The Kid Consumer, we have your needs covered

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Research Solutions for Unique Challenges

For deeper, targeted understanding, our custom Ad’Hoc studies are tailored to your specific business requirements. These quantitative and qualitative studies provide nuanced insights that are exclusive and confidential to your brand.

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Lead the way with our cutting-edge insights: stay ahead of the game with our expertise in navigating the ever-changing landscape and providing timely intelligence for your organization

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Our team of expert analysts distill raw data into clear, actionable insights. We leverage advanced data analytics to ensure the information we deliver is reliable, accurate, and insightful.

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Discover how our insights have empowered businesses to navigate their unique challenges and drive success.