# BrandTrends

> AI-powered market research on kids, teens and parents — 50,000+ brands and 3M+ data points across 50+ countries since 2010.

BrandTrends is a market research company specialized in kids, teens, parents and family audiences. We help licensors, retailers, manufacturers and entertainment studios understand brand awareness, brand love, purchase intent and licensing opportunities through syndicated products (TopBrands, TopProperties, Confectionery Intelligence) and bespoke studies.

## Pages

- [Home](/): Overview of BrandTrends, methodology and audiences covered.
- [About](/about): Company history, leadership team and global footprint.
- [Insights](/insights): Articles, expert opinions and market signals on kids, teens, parents and licensing.
- [Intelligence Hub](/hub): Access to TopBrands Reports, Confectionery Intelligence and the BrandTrends Intelligence platform.
- [Contact](/contact): Talk to our market research experts.

## Insights

- [The Empire of Nostalgia](/insights/opinions/empire-nostalgia): How nostalgia became a $307B industry fueled by Millennial parents.
- [The Asian Paradox](/insights/opinions/asia-paradox): Hyper-modern consumer behavior meets deep cultural continuity in Asia.
- [The Simplicity We Lost](/insights/opinions/lost-simplicity): Fragmented media and what it means for brand relevance.
- [Sweets & Snacks 2026](/insights/opinions/sweets-snacks-2026-yummy-healthy): Indulgent and healthy snacking are merging.
- [Lego × Pokémon](/insights/market-signals/lego-pokemon): The kidult market and the modern adult fan.
- [Data Drives the Deal](/insights/market-signals/data-drives-the-deal): Why data sustains success in entertainment licensing.
- [Skincare & Entertainment Licensing](/insights/market-signals/skincare-entertainment-licensing): How beauty collaborations with IP are reshaping licensing.

## Optional

- [Terms & Conditions](/terms): Terms governing use of the BrandTrends website and services.
- [Privacy Policy](/privacy): How BrandTrends collects, uses and protects personal data.