Updated: May 6
The Nuremberg Toy Fair of 2023 took place during the first week of February, and The BrandTrends Group took part! In case you were unable to participate, let us fill you in on what went on during the presentations.
The first presentation to take place was ‘How Streaming Changed Toy Sales’, where BrandTrends CEO Philippe Guinaudeau discussed various topics within the streaming market and the impact it has on the toy industry.
The infographic above demonstrates the strongly increased performance of streaming platforms within three specified countries: USA, Germany, and China.
Next to be discussed was what exactly streaming brought to the toy market. Four main factors included convenience, accessibility, new business models, and innovative TV-watching experiences.
The infographic above demonstrates the way streaming is currently changing. Despite a possible growth in unsubscribing, streaming sources still obtain new customers.
Shown above are the top 3 streaming sources. Likely to be subscribed within the next 6 months for USA, Germany, and China.
USA and Germany both share the same top 3 streaming platform brands, while China’s top 3 differ entirely.
Numerous implications for the toy industry were discussed, looking into the benefits of factors such as:
- Developing licensed products
- Creating interactive experiences
- Developing new products based on characters from streaming
- Creating compelling marketing campaigns
- Creating partnerships with streaming services
- Investing in digital marketing
If you would like to download the full presentation, click here.
Make sure to follow the BrandTrends Group on Linkedin to make sure you don’t miss out on future events!
