2 women with a VR headset on their head

Nuremberg Toy Fair 2023 – Web3: Metaverse, NFTs, and Digital Toys

2 women with a VR headset on their head
The Nuremberg Toy Fair of 2023 took place during the first week of February, and The BrandTrends Group took part! In case you were unable to participate, let us fill you in on what went on during the presentations.
placeholder

Updated: May 6

The Nuremberg Toy Fair of 2023 took place during the first week of February, and The BrandTrends Group took part! In case you were unable to participate, let us fill you in on what went on during the presentations.

The second presentation led by Philippe Guinaudeau discussed various innovative topics revolving around the world of Web3; this includes the Metaverse and NFTs.

Metaverse, NFTs, and Digital Toys

To begin with, the table above shows how many kids between the ages of 10 and 14 have ever tried a virtual reality experience (within USA, Germany, and China).

Metaverse, Virtual Reality

It is worth noting that virtual reality is not just for gaming, in fact there are numerous other ways that it can be utilised.

As displayed above, kid aged 10 to 14 stated they have used VR for other activities such as watching videos/movies, exploring environments, learning something, connecting with friends, buying digital products, attending virtual events, and purchasing NFTs.

Metaverse and Teenagers

To add, teenagers are eager to utilise the Metaverse, especially in China, with 39% of respondents claiming they have heard of the Metaverse and look forward to using it more.

Benefits of the Metaverse for businesses

The Metaverse has the potential to offer businesses a wide range of benefits as listed above. It is a risk worth taking.

If you would like to download the full presentation, click here.

Make sure to follow the BrandTrends Group on Linkedin to make sure you don’t miss out on future events!

share on :

Recent Posts

developed to interface directly with marketing professionals

Discover how AI is transforming the marketing landscape, offering unprecedented efficiency and new strategic capabilities, with insights from Philippe Guinaudeau, CEO of BrandTrends Group In today’s rapidly evolving market landscape, the adoption of artificial intelligence ...

BrandTrends Group, shared vital insights into the unique characteristics and emerging opportunities within the Brazilian licensing market for children’s entertainment brands. Amidst increasing market fragmentation and the rise of digital media platforms, BrandTrends Group offers ...

BrandTrends Group, shared vital insights into the unique characteristics and emerging opportunities within the Mexican licensing market for children’s entertainment brands. Amidst increasing market fragmentation and the rise of digital media platforms, BrandTrends Group offers ...

No more posts to show