Lights, cameras, trends: Discover the Entertaining odyssey of France

The BrandTrends Group unveils some major findings from its most recent research in France in the world of the Entertainment brands for Licensing

Decoding the pulse of French Entertainment

Dig into the cinematic time machine, and you’ll find France hogging the spotlight as the birthplace of the first-ever commercial movie screening. Picture this: 1895, Grand Cafe in Paris, and the Lumière brothers, Auguste and Louis, pulling off the ultimate showstopper with their game-changing invention—the Cinematographe. The ripple effect? It birthed terms we toss around in the movie biz today!

But let’s fast forward to our modern playground of entertainment brands in France. Hold on to your popcorn because here’s a jaw-dropper: kids up to 14 can rattle off a whopping 142 different brands! Talk about brand wizards in the making.

Now, the market’s got some age tricks up its sleeve—catering to both kiddos and the not-so-kiddos. But, hey, there’s a plot twist:

  • Favorite brands tend to concentrate to the top ones over the year, leaving less room for the smaller properties,
  • That concentration is also accelerated by the growth among the girls. The below graph shows that some of the properties, lead by Harry Potter (+3.8 pts of percentages among girls only) moved from a ‘neutral’ gender position to a more ‘girlish’ one.

In addition to that particular trend (concentration through gender-orientated push), some of the categories within Entertainment are clearly winners:

In the blockbuster category of books, Harry Potter’s the OG wizard (+2.4 pts of percentages among both boys & girls), maintaining its charm despite the digital tsunami. However, some other more specific titles, such as ‘One Piece’ (+1 pt of percentages), ‘Mortèle Adèle’ (+0.7 pts of percentages), ‘The Sisters’ (+0.6 pts of percentages) or Astérix (+0.4 pts of percentages) tend to grow the category. Publishers, take note: beef up that online presence and ride the digital wave!

Hold on to your game controllers because video games are storming the scene. Mario Bros is the undisputed champ (+1.1 pts of percentages), but FIFA Soccer Series (+0.8 pts of percentages) and Grand Theft Auto (+0.6 pts of percentages) are flexing their pixels too. It’s not just gaming; it’s a whole interactive universe.

In the kiddie corner, it’s alliances and rivalries:

Bluey (+1 pt of percentages), andCocomelon (+0.8 pts of percentages are the cool kids on the block. Paw Patrol’s keeping the toddler crowd hooked and reeling in the older kiddos. However, Peppa Pig’s going through a makeover (-4.2 pts of percentages) – cue the reinvention alarm!

Now, superheroes are pulling a disappearing act. The ‘superhero fatigue phenomenon’ is real. Too many capes and masks have led to a decline in superhero stardom. But Spider-Man’s swinging through the chaos, proving that not all heroes wear capes—or maybe just him.

What about Nike’s standing among the top 30 favorite entertainment brands? Well, Nike isn’t merely a giant in sportswear; it’s actively forging a path in the expansive world of gaming. While its robust presence in Roblox has already caught the eye, the brand took center stage with a strategic collaboration in mid-2023, venturing into the widely embraced world of Fortnite.

This collaboration goes far beyond a simple logo placement. As stated in the official announcement, ‘From gliders to emotes to harvesting tools, every facet of the gaming experience is permeated with Nike’s aesthetics.’ This intentional infusion reflects a concerted effort to seamlessly weave Nike’s iconic style into the very fabric of the Fortnite gaming landscape.

<span>In a nutshell, the entertainment landscape is a rollercoaster ride. Brands rise, fall, and shape-shift. It’s not just about movies and books; it’s an ever-evolving saga of what clicks with the audience. So buckle up, fellow entertainment enthusiasts, because the show must go on, and it’s getting wilder by the minute! </span>

share on :

Recent Posts

developed to interface directly with marketing professionals

Discover how AI is transforming the marketing landscape, offering unprecedented efficiency and new strategic capabilities, with insights from Philippe Guinaudeau, CEO of BrandTrends Group In today’s rapidly evolving market landscape, the adoption of artificial intelligence ...

BrandTrends Group, shared vital insights into the unique characteristics and emerging opportunities within the Brazilian licensing market for children’s entertainment brands. Amidst increasing market fragmentation and the rise of digital media platforms, BrandTrends Group offers ...

BrandTrends Group, shared vital insights into the unique characteristics and emerging opportunities within the Mexican licensing market for children’s entertainment brands. Amidst increasing market fragmentation and the rise of digital media platforms, BrandTrends Group offers ...

No more posts to show