Tag: licensing trends 2025

Licensing is no longer about logos—it’s about relevance. In this exclusive interview, BrandTrends’ Philippe Guinaudeau and Michela Lioni explain how digital-native parents, value-driven consumers, and immersive experiences are reshaping the future of brand licensing. ...
Gen Z is redefining what it means to connect with entertainment brands—and the licensing industry must evolve to keep up. Backed by BrandTrends’ global data, this article uncovers key gender disparities, content consumption patterns, and ...

By Philippe Guinaudeau & Michela Lioni It’s hard to deny: our world has been flipped upside down over the last few years. From global pandemics to geopolitical upheaval and digital revolutions, everything about how we ...

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