Tag: licensing

In a rapidly evolving global landscape, anticipating the future is essential for success in the licensing market. BrandTrends Group unveils the 8 key trends that will shape the industry in 2025, providing vital insights for ...

Recently, brandtrends.ai participated in a pivotal conference dedicated to shaping the future of the toy market. Drawing from the insights and discussions shared during the event, this article summarizes the most significant learnings and explores ...

At BrandTrends, we specialize in evaluating brands and tracking their appeal for licensing opportunities. To do this effectively, we measure brand performance using a set of key performance indicators (KPIs). This article details how to ...

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Discover how AI is transforming the marketing landscape, offering unprecedented efficiency and new strategic capabilities, with insights from Philippe Guinaudeau, CEO of BrandTrends Group In today’s rapidly evolving market landscape, the adoption of artificial intelligence ...

BrandTrends Group, shared vital insights into the unique characteristics and emerging opportunities within the Brazilian licensing market for children’s entertainment brands. Amidst increasing market fragmentation and the rise of digital media platforms, BrandTrends Group offers ...

BrandTrends Group, shared vital insights into the unique characteristics and emerging opportunities within the Mexican licensing market for children’s entertainment brands. Amidst increasing market fragmentation and the rise of digital media platforms, BrandTrends Group offers ...

BrandTrends Group, shared vital insights into the unique characteristics and emerging opportunities within the Inidian licensing market for children’s entertainment brands. Amidst increasing market fragmentation and the rise of digital media platforms, BrandTrends Group offers ...

BrandTrends Group, shared vital insights into the unique characteristics and emerging opportunities within the Argentine licensing market for children’s entertainment brands. Amidst increasing market fragmentation and the rise of digital media platforms, BrandTrends Group offers ...

Charting the growth and dynamics of Entertainment brands of the Italian market Dive into the historical tapestry of Italy, where the world’s oldest university proudly stands. Established in 1088, the University of Bologna predates even ...

Human and Artificial Intelligence

By Philippe Guinaudeau, CEO In the dynamic landscape of marketing and brand management, staying ahead of the curve is not just an advantage; it’s a necessity. One area where this rings especially true is in ...

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