BrandTrends

BrandTrends is an AI-powered market research company specialized in kids, teens, parents and family audiences. Since 2010 we have tracked more than 50,000 brands and 3 million data points across 50+ countries, helping licensors, retailers, manufacturers and entertainment studios understand who their consumers are, what they love and how brand affinity translates into commercial performance. Our proprietary panels measure brand awareness, brand love, purchase intent, content consumption, character preferences and licensing opportunities across toys, apparel, FMCG, publishing, health & beauty, food, gaming and digital entertainment. We combine quantitative tracking studies, qualitative insight, syndicated reports such as TopBrands and TopProperties, and bespoke research projects designed for global IP owners and consumer brands. With offices and partners across Europe, the Americas, the Middle East and Asia, BrandTrends turns fragmented consumer signals into clear strategic decisions for marketing, licensing, product development and retail teams.