About BrandTrends

BrandTrends was founded in 2010 with a single mission: to decode the way kids, teens and parents interact with brands, characters and content around the world. Our leadership team brings decades of experience from the licensing, toy, retail, entertainment and consumer research industries, and our analysts, data scientists and project managers operate from hubs across Europe, Latin America, the Middle East and Asia. We design and run continuous tracking panels, ad-hoc studies and syndicated benchmarks such as TopBrands and TopProperties, covering more than 50 countries and dozens of product categories. Our methodology blends robust quantitative samples with qualitative depth and AI-driven analysis, giving licensors, manufacturers, retailers and studios a reliable view of brand awareness, brand love, purchase behaviour and licensing potential. We work with global IP owners, leading retailers and major consumer goods companies who need accurate, comparable and actionable insight on family audiences. Beyond data, our team is known for translating numbers into strategy: clear recommendations for product development, distribution, partnerships and marketing investment.