BrandTrends Insights

The BrandTrends Insights hub gathers our latest thinking on the kids, teens, parents and family entertainment markets. Here you will find long-form articles on consumer trends, expert opinions from our analysts and leadership, market signals tracking new product launches, retail moves and licensing deals, and selected case studies drawn from our syndicated and bespoke research. We cover topics ranging from licensing strategy, retail distribution and IP performance to nostalgia-driven consumption, the kidult phenomenon, beauty and skincare collaborations, gaming, streaming, toys, publishing, FMCG and food. Our content is written by senior researchers and strategists who work daily with global IP owners, retailers, manufacturers and studios across more than 50 countries. New articles, opinions and signals are published throughout the year and reflect data from our proprietary TopBrands, TopProperties and custom tracking studies, helping decision makers stay ahead of fast-moving brand and licensing dynamics.