Unveiling the Future of Licensing: Highlights from Licensing Horizons 2024

Key Insights and Learning from our conference in Dubai

BrandTrends Group and Markettcom - Brand Licensing Agency, in collaboration with EurAsia Gulf, recently orchestrated a groundbreaking event that left attendees buzzing with inspiration and insight. On February 27, 2024, Licensing Horizons took center stage in Dubai, showcasing the evolving landscape of licensing and franchising in the Middle East. From riveting discussions to unparalleled networking opportunities, the event epitomized excellence in every aspect.

BrandTrends Group and Markettcom – Brand Licensing Agency, in collaboration with EurAsia Gulf, recently orchestrated a groundbreaking event that left attendees buzzing with inspiration and insight. On February 27, 2024, Licensing Horizons took center stage in Dubai, showcasing the evolving landscape of licensing and franchising in the Middle East. From riveting discussions to unparalleled networking opportunities, the event epitomized excellence in every aspect.

The conference boasted a diverse array of sessions, each delving into pressing topics shaping the licensing industry:

1. Exploring the Synergy of Licensing, Media & Sports: Attendees gained invaluable insights into the intersection of licensing, media, and sports, uncovering new avenues for collaboration and revenue generation.

2. Innovation in Virtual Immersive Experiences: The advent of virtual immersive experiences was explored, offering attendees a glimpse into the future of consumer engagement and brand interaction.

3. Navigating the Future of Art Licensing: Delving into the realm of art licensing, experts dissected emerging trends and strategies for harnessing the power of creative expression in the licensing sphere.

4. Immersive Horizon Brand Licensing in the Era of Generative AI: The transformative potential of generative AI in brand licensing was laid bare, prompting attendees to rethink traditional approaches and embrace innovation.

5. Shaping the Future of Immersive Licensing: Maura Regan, Head of Licensing International, delivered a captivating keynote address, offering profound insights into the future landscape of immersive licensing and its implications for industry stakeholders.

Throughout the day, the importance of safeguarding creative work and negotiating IP licensing contracts remained a prevailing theme. Attendees were reminded that art in the public domain holds vast potential for economic exploitation through strategic licensing endeavors.

Furthermore, the event shed light on the global landscape of brand and creative idea exploitation, with the United States and Japan emerging as frontrunners in this domain. Leveraging AI to bolster licensing strategy building was also emphasized, underscoring the importance of tapping into extensive data sources for informed decision-making.

In a fitting finale, Licensing Horizons 2024 celebrated excellence in the industry with a series of awards, meticulously determined through AI analysis. Recognizing innovative approaches across six distinct categories, the awards showcased the remarkable achievements of industry trailblazers:

Favorite Animated Series or Film Award Tom & Jerry

Best Family-Friendly Content Award: Spider-Man

Top Brand for Educational Content Award: Blippi

Environmental and Social Responsibility Award: Toyor Al-Jannah

Most Innovative and Digital Experience Award: Barbie

Most Engaging Social Media Presence Award: Boomerang

As the curtains closed on Licensing Horizons 2024, attendees departed with a renewed sense of purpose and a wealth of actionable insights to propel the licensing industry forward. With innovation as the guiding star, the future of licensing has never looked brighter.

See you in 2025!

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