Author: Philippe Guinaudeau

The most recent ranking of the most well-known brands worldwide was released by BrandTrends on April 22. And Marvel is first! ...
Based on the most popular brands ranking, the BrandTrends April'22 wave reveals 4 main trends and opportunities for companies. ...
4 people trying VR headset
Always keen to learn more and share our expertise with our clients, BrandTrends has captured the key insights developed along the 2 days of the Brand & Licensing Innovation Summit in NYC. ...
In the past, Virtual reality was most often associated with Gaming. However, nowadays it is playing an essential role in the World of Marketing to transform consumer experience in new and profound ways. ...
Let’s explore the fascinating new world of the virtual reality, the Web3, the NFTs and the Metaverse. This article provides an extended overview of the current state of the metaverse, its potential impact on the ...

By Marinette Dalbard, Client Servicing Director Reasons for the increase and challenges for brands targeting this constantly evolving demographic In recent years, the omnipresence of digital technologies in our daily lives has led to a ...

2 kids on a blue background
The Kid Consumer & Media Lives research details the behaviors, uses and expectations of 3-18 year olds to better anticipate their needs and help brands to meet the market challenges ...
The licensing industry is constantly evolving, with new trends and innovations emerging each year. In 2023, we can expect to see a number of key trends shaping the industry and driving its growth. Among those ...
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