Licensing is no longer about logos—it’s about relevance. In this exclusive interview, BrandTrends’ Philippe Guinaudeau and Michela Lioni explain how digital-native parents, value-driven consumers, and immersive experiences are reshaping the future of brand licensing. ...

Gen Z is redefining Entertainment — Are brands listening?

Author: Philippe Guinaudeau

Gen Z is redefining what it means to connect with entertainment brands—and the licensing industry must evolve to keep up. Backed by BrandTrends’ global data, this article uncovers key gender disparities, content consumption patterns, and ...

# Blog, Expert Insights, Latest
05/18/2025

The 15 trends redefining Licensing today

Author: Philippe Guinaudeau

By Philippe Guinaudeau & Michela Lioni It’s hard to deny: our world has been flipped upside down over the last few years. From global pandemics to geopolitical upheaval and digital revolutions, everything about how we ...

# Blog, Expert Insights, Opinion
05/17/2025

Corporate brand Licensing: The quiet giant of the Licensing industry—and how to reveal its full potential

Author: Philippe Guinaudeau

In a world where entertainment brands dominate headlines, a quieter revolution is underway. Corporate brand licensing is fast becoming a strategic powerhouse—turning trusted household names into lifestyle statements. From automotive eyewear to gourmet kitchenware, companies ...

# Blog, Expert Insights, Latest
05/17/2025

Racing ahead: The competitive and expanding world of Licensing in China

Author: Philippe Guinaudeau

As China's domestic animation and gaming industries rise, global brands like LEGO and Disney face strong competition from homegrown favorites such as Ne Zha, Boonie Bears, and Honor of Kings. The market is dynamic, gender-inclusive, ...

# Blog, Expert Insights, Latest
05/17/2025

The Licensing Market in Italy: A Competitive and Evolving Landscape

Author: Philippe Guinaudeau

Italy’s licensing landscape stands apart from the rest of Europe—where fashion-forward parents often favor Gucci over Paw Patrol, and inclusivity is reshaping brand engagement. According to BrandTrends Group's latest insights, Italian children now recognize over ...

# Blog, Expert Insights
11/20/2024

Enhancing Brand Insights with a Data-Driven Statistical AI Model

Author: Philippe Guinaudeau

Introducing the Augmented Data Programme: A transformative leap in market research ...

# Blog, PR - Press
05/13/2024

Embracing AI in market research is a strategic imperative for survival

Author: Philippe Guinaudeau

Discover how AI is transforming the marketing landscape, offering unprecedented efficiency and new strategic capabilities, with insights from Philippe Guinaudeau, CEO of BrandTrends Group In today’s rapidly evolving market landscape, the adoption of artificial intelligence ...

# Blog, PR - Press
04/30/2024

Mastering the market Understanding the dynamic shifts and cultural currents in Brazil’s booming Licensing sector

Author: Philippe Guinaudeau

BrandTrends Group, shared vital insights into the unique characteristics and emerging opportunities within the Brazilian licensing market for children’s entertainment brands. Amidst increasing market fragmentation and the rise of digital media platforms, BrandTrends Group offers ...

# Blog, PR - Press
04/30/2024

Mastering the market: Exploring Mexico’s untapped potential in the children’s Licensing market

Author: Philippe Guinaudeau

BrandTrends Group, shared vital insights into the unique characteristics and emerging opportunities within the Mexican licensing market for children’s entertainment brands. Amidst increasing market fragmentation and the rise of digital media platforms, BrandTrends Group offers ...

Author: Philippe Guinaudeau

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