Category: Blog

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How to create customer engagement? You can't start designing or implementing a brand or a customer engagement strategy until you understand who your customers are and how they interact with your brand. ...
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Every brand has the opportunity to implement engagement strategies that will benefit their current and prospective customer bases. An effective engagement strategy can prove critical to helping brands connect with customers in better ways that ...
a hand and a wardrobe full of cillinders on which there is an inscription: "Lasting Love"
Customers are getting more aware and attentive about what they buy and where they purchase it, which is now common knowledge. It's a fiercely competitive world out there, so breaking through to be noticed is ...
a woman in a supermarket with
You work as a product manager for a sizable consumer goods company, and you have been given the challenging duty of forecasting how well your items will perform over the forthcoming holiday season. The stakes ...
7 steps to predict the best licesnnce for you
Our CEO shared his expertise about the key steps to cover for predicting the best license for your company. ...
Phases of consumer journey inphographic
On the 2nd of November 2022, BrandTrends CEO Philippe Guinaudeau took part in the ‘7 Steps to Find the Best License’ webinar hosted by License Global. Participants were given access to fundamental insights as well ...
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Piaget’s Theory of Cognitive Development. What does Piaget’s Theory of Cognitive Development Suggest? ...
a man watching a blank TV screen
The question is straightforward. Nonetheless, the response is out of proportion.What is your favorite brand of entertainment? We're talking about the names you've probably heard on TV when we say "Entertainment brand." Isn't it a ...
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Sales is the lifeline of any business structure; therefore, it is crucial for a company to carry out regular sales forecasting. ...
a child, his father and the grandad
To say that marketing has evolved greatly over time is an understatement, and there are numerous factors that play a role. First, it is crucial to know what causes general changes in marketing. ...
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