Category: Blog

2 children with an American flag and an inscription: "The American Kid Consumer"
At BrandTrends, we’re focused on understanding the key trends on Ips, but not only. This is why we regularly conduct research on kids and families usages and attitudes. The last one is the Kid Consumer ...
a little girl with her mom making a heart by uniting their hands
BrandTrends reports include different indicators, all defined to help you measuring, monitoring and improving brand performances. ...
a small girl dancing
Changes in children's entertainment consumption over the last two years have benefited businesses with a broad catalog of material, according to BrandTrends global measurement. Children aged 0 to 14 have consumed more, but not in ...
a man standing in from of a computer
The recent BrandTrends survey, conducted over 42 countries including Germany, found some interesting findings, especially in terms of how key licenses are being offered to young girls – and where many prominent brands are missing ...
a man with a t-shirt with the inscription: Love is Love
BrandTrends demonstrates how to fully comprehend Brand Popularity in order to evaluate a brand's strengths and flaws and promote increase in licensing appeal. ...
Consumer’s interest to purchase a product always depends on the willingness to buy and the actual need for such a product at the time (and the money to pay for it, of course). The Entertainment ...
a family watching something on a tablet
We've already discussed how the pandemic has pushed everyone, including children, to spend more time in front of screens. It was a chance to try out new brands, think about what the family liked to ...
a person holding a credit card
The BrandTrends purchase funnel identifies crucial areas for improvement and emphasizes the brand's appeal performance. ...
a drawing book with clothes
There is no need to mention the Barbie brand. It's a kind of world heritage, so well-known that everyone can talk about it. ...
Mickey Mouse is one of the most well-known entertainment brands in the world. It also achieves an excellent level of ownership of multiple products with the brand on them, validating its consumer appeal. However, the ...
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