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Category: Expert Insights

Gen Z is redefining Entertainment — Are brands listening?

Gen Z is redefining what it means to connect with entertainment brands—and the licensing industry must evolve to keep up. Backed by BrandTrends’ global data, this article uncovers key gender disparities, content consumption patterns, and ...
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The 15 trends redefining Licensing today

By Philippe Guinaudeau & Michela Lioni It’s hard to deny: our world has been flipped upside down over the last few years. From global pandemics to geopolitical upheaval and digital revolutions, everything about how we ...

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Corporate brand Licensing: The quiet giant of the Licensing industry—and how to reveal its full potential

In a world where entertainment brands dominate headlines, a quieter revolution is underway. Corporate brand licensing is fast becoming a strategic powerhouse—turning trusted household names into lifestyle statements. From automotive eyewear to gourmet kitchenware, companies ...
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Racing ahead: The competitive and expanding world of Licensing in China

As China's domestic animation and gaming industries rise, global brands like LEGO and Disney face strong competition from homegrown favorites such as Ne Zha, Boonie Bears, and Honor of Kings. The market is dynamic, gender-inclusive, ...
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The Licensing Market in Italy: A Competitive and Evolving Landscape

Italy’s licensing landscape stands apart from the rest of Europe—where fashion-forward parents often favor Gucci over Paw Patrol, and inclusivity is reshaping brand engagement. According to BrandTrends Group's latest insights, Italian children now recognize over ...
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France’s licensing market: A land of opportunity for global and local brands

How inclusivity and evolving consumer trends are now reshaping the industry By Philippe Guinaudeau France is full of surprises. While most people associate the country with fine wine, fashion, and the Eiffel Tower, its role ...

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AI Technology Boosting Fragmented Datapoints

Enhancing Brand Insights with a Data-Driven Statistical AI Model

Introducing the Augmented Data Programme: A transformative leap in market research ...
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8 Key Trends Shaping the Licensing Market in 2025

In a rapidly evolving global landscape, anticipating the future is essential for success in the licensing market. BrandTrends Group unveils the 8 key trends that will shape the industry in 2025, providing vital insights for ...

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kidults

Navigating the Kidult Frontier, a BrandTrends research to unveal the huge potential of kidults for the Toys and Games industry, but not only

"Kidults" is a portmanteau of the words "kid" and "adults," and it refers to individuals who are adults in terms of age but still maintain a strong interest in and engagement with various aspects of ...
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Unveiling the Global Favorites: Brands that Capture the Hearts of the Youth

In the dynamic landscape of children’s brand preferences, understanding the spontaneous choices of the 0 to 14 age group holds immense significance. This article delves into the latest trends, revealing the top-ranking brands globally and ...
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