Category: Methodology

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You work as a product manager for a sizable consumer goods company, and you have been given the challenging duty of forecasting how well your items will perform over the forthcoming holiday season. The stakes ...
7 steps to predict the best licesnnce for you
Our CEO shared his expertise about the key steps to cover for predicting the best license for your company. ...
Phases of consumer journey inphographic
On the 2nd of November 2022, BrandTrends CEO Philippe Guinaudeau took part in the ‘7 Steps to Find the Best License’ webinar hosted by License Global. Participants were given access to fundamental insights as well ...
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Piaget’s Theory of Cognitive Development. What does Piaget’s Theory of Cognitive Development Suggest? ...
a man standing in from of a computer
The recent BrandTrends survey, conducted over 42 countries including Germany, found some interesting findings, especially in terms of how key licenses are being offered to young girls – and where many prominent brands are missing ...
a man with a t-shirt with the inscription: Love is Love
BrandTrends demonstrates how to fully comprehend Brand Popularity in order to evaluate a brand's strengths and flaws and promote increase in licensing appeal. ...
a drawing book with clothes
There is no need to mention the Barbie brand. It's a kind of world heritage, so well-known that everyone can talk about it. ...
One of the fastest-growing forms of advertising, according to many in the marketing sector, is influencer marketing on social media. Reaching your target audience, establishing credibility, and fostering engagement are all possible with the proper ...
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