Author: Philippe Guinaudeau

a drawing book with clothes
There is no need to mention the Barbie brand. It's a kind of world heritage, so well-known that everyone can talk about it. ...
a mother and a son holding a newspaper in a city
This is not when it gets dark out, and people suddenly change directions, that you turn off the lights of the car. ...
a man holding a tabled and watching a video
BrandTrends have identified how lockdown and post-lockdown periods have seen a switch in media consumption, generating large changes in consumer’s needs and expectations towards channels and devices. ...
a group of friend in a city
The Brand & Licensing Innovation Summit hosted by Global Licence took place in NYC on November 8th and 9th. It was focused on how licensing can forecast upcoming licensing trends and its future. BrandTrends was ...
a bunch of decorations
BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the Total Licensing Magazine / January 2023 Edition] ...
The BrandTrends Group unveils some major findings from its most recent research, and some key facts can be extracted when compared to the previous three years. ...
a city from above
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the Total Licensing Magazine / January 2023 Edition] ...
a person's legs with a sunset behind
By Philippe Guinaudeau, CEO An article based on the presentation given at the January 26 press conference for the Spielwarenmesse ...
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the Total Licensing Magazine / Australia 2023 Edition] ...
sea in a city in New Zealand
By Philippe Guinaudeau, CEO BrandTrends shares the Most favorite Entertainment brands in the autumn of 2022 [Article published in the Total Licensing Magazine / New Zealand 2023 Edition] ...
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