Category: Expert Insights

a family watching something on a tablet
We've already discussed how the pandemic has pushed everyone, including children, to spend more time in front of screens. It was a chance to try out new brands, think about what the family liked to ...
a person holding a credit card
The BrandTrends purchase funnel identifies crucial areas for improvement and emphasizes the brand's appeal performance. ...
a drawing book with clothes
There is no need to mention the Barbie brand. It's a kind of world heritage, so well-known that everyone can talk about it. ...
Mickey Mouse is one of the most well-known entertainment brands in the world. It also achieves an excellent level of ownership of multiple products with the brand on them, validating its consumer appeal. However, the ...
a woman near a pool watching something on her phone
Social media use among adults and teenagers (tomorrow's adults) is on the rise; this is general knowledge. Influencers therefore give marketers a fantastic opportunity to interact with their target audiences. ...
Some would consider the Metaverse as the 3D Internet. In some extent, that’s true: you can connect via various devices with lots of people and contents, in different areas through immersive worlds. This even includes ...
One of the fastest-growing forms of advertising, according to many in the marketing sector, is influencer marketing on social media. Reaching your target audience, establishing credibility, and fostering engagement are all possible with the proper ...
a mother and a son holding a newspaper in a city
This is not when it gets dark out, and people suddenly change directions, that you turn off the lights of the car. ...
The most recent ranking of the most well-known brands worldwide was released by BrandTrends on April 22. And Marvel is first! ...
Based on the most popular brands ranking, the BrandTrends April'22 wave reveals 4 main trends and opportunities for companies. ...
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