Author: Philippe Guinaudeau

In the dynamic landscape of children’s brand preferences, understanding the spontaneous choices of the 0 to 14 age group holds immense significance. This article delves into the latest trends, revealing the top-ranking brands globally and ...
Barbie-Girl-Ice
In the ever-evolving landscape of global entertainment and brand culture, one phenomenon has stood out prominently: the success of "Barbie: The Movie." This cinematic venture has not only achieved remarkable success worldwide but has also ...

The primary purpose of ChatGPT, blockchain, the metaverse, artificial intelligence (AI) and virtual reality (VR) is to streamline development and business processes, reduce costs, create more personalized content and transform human connection on a global ...

a family of three, mon, dad and a child, in a fileld
Another way to look at the impact of the diversity of video-content on brand awareness ...
a man holding a mini slot-machine in his hand
The Nuremberg Toy Fair of 2023 took place during the first week of February, and The BrandTrends Group took part! In case you were unable to participate, let us fill you in on what went ...
2 women with a VR headset on their head
The Nuremberg Toy Fair of 2023 took place during the first week of February, and The BrandTrends Group took part! In case you were unable to participate, let us fill you in on what went ...
7 steps to predict the best licesnnce for you
Our CEO shared his expertise about the key steps to cover for predicting the best license for your company. ...
Phases of consumer journey inphographic
On the 2nd of November 2022, BrandTrends CEO Philippe Guinaudeau took part in the ‘7 Steps to Find the Best License’ webinar hosted by License Global. Participants were given access to fundamental insights as well ...
a child in a school writing in a copybook
Piaget’s Theory of Cognitive Development. What does Piaget’s Theory of Cognitive Development Suggest? ...
a computer
Sales is the lifeline of any business structure; therefore, it is crucial for a company to carry out regular sales forecasting. ...
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