BrandTrends Group, shared vital insights into the unique characteristics and emerging opportunities within the Inidian licensing market for children’s entertainment brands. Amidst increasing market fragmentation and the rise of digital media platforms, BrandTrends Group offers ...

Mastering the market: Exploring the intricacies of Argentina’s Licensing market for children’s entertainment

Author: Philippe Guinaudeau

BrandTrends Group, shared vital insights into the unique characteristics and emerging opportunities within the Argentine licensing market for children’s entertainment brands. Amidst increasing market fragmentation and the rise of digital media platforms, BrandTrends Group offers ...

# Blog, PR - Press
04/30/2024

Italy’s Licensing Landscape: A Kaleidoscope of Brands and Trends

Author: Philippe Guinaudeau

Charting the growth and dynamics of Entertainment brands of the Italian market Dive into the historical tapestry of Italy, where the world’s oldest university proudly stands. Established in 1088, the University of Bologna predates even ...

# Blog, PR - Press
04/30/2024

Lights, cameras, trends: Discover the Entertaining odyssey of France

Author: Philippe Guinaudeau

Decoding the pulse of French Entertainment Dig into the cinematic time machine, and you’ll find France hogging the spotlight as the birthplace of the first-ever commercial movie screening. Picture this: 1895, Grand Cafe in Paris, ...

# Expert Insights, Opinion
11/03/2023

Opinion: Revolutionizing Licensing strategies: A dance with AI for brand success

Author: Philippe Guinaudeau

By Philippe Guinaudeau, CEO In the dynamic landscape of marketing and brand management, staying ahead of the curve is not just an advantage; it’s a necessity. One area where this rings especially true is in ...

# Blog, PR - Press
08/11/2023

The BrandTrends Group releases its latest round of brand popularity reports

Author: Philippe Guinaudeau

The recent BrandTrends survey, conducted in over 42 countries, shows that the distribution and content paradigms have shifted again in favor of the broadcasters. ...

# Blog, Expert Insights, Methodology
08/11/2023

What Does the Consumer Demand Gap Mean for You?

Author: Philippe Guinaudeau

Consumer’s interest to purchase a product always depends on the willingness to buy and the actual need for such a product at the time (and the money to pay for it, of course). The Entertainment ...

# Blog, Methodology
08/11/2023

Pinpoint the best Entertainment licenses for Food packaging

Author: Philippe Guinaudeau

The most well-known brands, the most favorites brands, the most desired brands ... All of these rankings are crucial for finding the most effective brands for driving penetration within a target audience. If a brand ...

# Blog, Methodology
08/11/2023

Part 3 – From brand awareness to brand engagement: the necessary steps

Author: Philippe Guinaudeau

How to create customer engagement? You can't start designing or implementing a brand or a customer engagement strategy until you understand who your customers are and how they interact with your brand. ...

# Blog, Methodology
08/11/2023

Part 2 – From brand awareness to brand engagement: the necessary steps

Author: Philippe Guinaudeau

Every brand has the opportunity to implement engagement strategies that will benefit their current and prospective customer bases. An effective engagement strategy can prove critical to helping brands connect with customers in better ways that ...

Author: Philippe Guinaudeau

Interactive Dashboards

Unlock Your Free Dashboard Today:Simply Register to Gain Access

Unlock Your Free Dashboard Today:
Simply Register to Gain Access