Author: Philippe Guinaudeau

a hand and a wardrobe full of cillinders on which there is an inscription: "Lasting Love"
Customers are getting more aware and attentive about what they buy and where they purchase it, which is now common knowledge. It's a fiercely competitive world out there, so breaking through to be noticed is ...
a woman in a supermarket with
You work as a product manager for a sizable consumer goods company, and you have been given the challenging duty of forecasting how well your items will perform over the forthcoming holiday season. The stakes ...
a man watching a blank TV screen
The question is straightforward. Nonetheless, the response is out of proportion.What is your favorite brand of entertainment? We're talking about the names you've probably heard on TV when we say "Entertainment brand." Isn't it a ...
a woman with a shopping bag
A license in the fashion industry provides the needed access to the selling of products without the proper transfer of ownership. This process allows the fashion brand to grow. The article is related to the ...
a doll house with Disney princess dolls
If you've never heard of Pop Mart, it's time to get familiar with this Chinese lifestyle brand that has taken the world by storm in recent years. From its unique and innovative approach to design ...
a photo from a region from india
India is the second most populous country in the world with a population of over 1.3 billion people and has 22 officially recognized languages. India has also a rich cultural heritage, with influences from its ...
multiple flags
Latin America is a region with a rich cultural heritage, significant economic power, political importance, and environmental concerns. Its impact on the world is felt in various ways, and the region's future is closely linked ...
a children party, where some girls play with baloons
The licensing market for children aged 0 to 14 is a dynamic industry that constantly evolves to cater to the ever-changing preferences and interests of young consumers. BrandTrends Group, the leading market research agency specializing ...
a black and white photo of a part of a city
Needless to say, the lockdown has sent reverberations through society which have percolated into our consumer behaviors and greatly influenced the way we interact with brands and businesses worldwide. The primary driving force behind this ...
Consumer’s interest to purchase a product always depends on the willingness to buy and the actual need for such a product at the time (and the money to pay for it, of course). The Entertainment ...
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