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Category: Blog

Interview: Why Licensing is the ultimate platform for change

Licensing is no longer about logos—it’s about relevance. In this exclusive interview, BrandTrends’ Philippe Guinaudeau and Michela Lioni explain how digital-native parents, value-driven consumers, and immersive experiences are reshaping the future of brand licensing. ...
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Gen Z is redefining Entertainment — Are brands listening?

Gen Z is redefining what it means to connect with entertainment brands—and the licensing industry must evolve to keep up. Backed by BrandTrends’ global data, this article uncovers key gender disparities, content consumption patterns, and ...
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The 15 trends redefining Licensing today

By Philippe Guinaudeau & Michela Lioni It’s hard to deny: our world has been flipped upside down over the last few years. From global pandemics to geopolitical upheaval and digital revolutions, everything about how we ...

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Corporate brand Licensing: The quiet giant of the Licensing industry—and how to reveal its full potential

In a world where entertainment brands dominate headlines, a quieter revolution is underway. Corporate brand licensing is fast becoming a strategic powerhouse—turning trusted household names into lifestyle statements. From automotive eyewear to gourmet kitchenware, companies ...
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Racing ahead: The competitive and expanding world of Licensing in China

As China's domestic animation and gaming industries rise, global brands like LEGO and Disney face strong competition from homegrown favorites such as Ne Zha, Boonie Bears, and Honor of Kings. The market is dynamic, gender-inclusive, ...
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The Licensing Market in Italy: A Competitive and Evolving Landscape

Italy’s licensing landscape stands apart from the rest of Europe—where fashion-forward parents often favor Gucci over Paw Patrol, and inclusivity is reshaping brand engagement. According to BrandTrends Group's latest insights, Italian children now recognize over ...
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France’s licensing market: A land of opportunity for global and local brands

How inclusivity and evolving consumer trends are now reshaping the industry By Philippe Guinaudeau France is full of surprises. While most people associate the country with fine wine, fashion, and the Eiffel Tower, its role ...

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AI Technology Boosting Fragmented Datapoints

Enhancing Brand Insights with a Data-Driven Statistical AI Model

Introducing the Augmented Data Programme: A transformative leap in market research ...
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brandtrens.ai improves market research

Elevating Your Insights in 2024 with BrandTrends’ Latest Market Research Innovations

Discover new tools and enhanced features designed to deliver sharper, real-time insights—at no extra cost We’re thrilled to announce the latest enhancements to BrandTrends Group’s market research services in 2024, developed to provide you with ...

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Back on Kids India:  Latest Trends in the Toy Industry 2024 and Their Impact on Licensing in 2025

Recently, brandtrends.ai participated in a pivotal conference dedicated to shaping the future of the toy market. Drawing from the insights and discussions shared during the event, this article summarizes the most significant learnings and explores ...

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