Category: Blog

In today's entertainment landscape, digital platforms reign supreme, captivating audiences of all ages. As children increasingly engage with screens of various sizes, including TVs, smartphones, tablets, and e-readers, distinct usage patterns emerge, reshaping entertainment consumption ...
BrandTrends Group and Markettcom - Brand Licensing Agency, in collaboration with EurAsia Gulf, recently orchestrated a groundbreaking event that left attendees buzzing with inspiration and insight. On February 27, 2024, Licensing Horizons took center stage ...
In the dynamic landscape of children’s brand preferences, understanding the spontaneous choices of the 0 to 14 age group holds immense significance. This article delves into the latest trends, revealing the top-ranking brands globally and ...
Barbie-Girl-Ice
In the ever-evolving landscape of global entertainment and brand culture, one phenomenon has stood out prominently: the success of "Barbie: The Movie." This cinematic venture has not only achieved remarkable success worldwide but has also ...
a family of three, mon, dad and a child, in a fileld
Another way to look at the impact of the diversity of video-content on brand awareness ...
a man's hands on a computer
The recent BrandTrends survey, conducted in over 42 countries, shows that the distribution and content paradigms have shifted again in favor of the broadcasters. ...
a man holding a mini slot-machine in his hand
The Nuremberg Toy Fair of 2023 took place during the first week of February, and The BrandTrends Group took part! In case you were unable to participate, let us fill you in on what went ...
2 women with a VR headset on their head
The Nuremberg Toy Fair of 2023 took place during the first week of February, and The BrandTrends Group took part! In case you were unable to participate, let us fill you in on what went ...
a lot of items that have sale labels on them
Consumer’s interest to purchase a product always depends on the willingness to buy and the actual need for such a product at the time (and the money to pay for it, of course). The Entertainment ...
9 cans with "Pineapple chunks" and "Artichoke hearts"
The most well-known brands, the most favorites brands, the most desired brands ... All of these rankings are crucial for finding the most effective brands for driving penetration within a target audience. If a brand ...
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